Lucrarea de față își propune să evi

Lucrarea de față își propune să evidenţieze semnificația și beneficiile aduse de responsabilitatea socială corporatistă (CSR) la nivelul companiilor. În prezent marea majoritate a companiilor aleg să se implice în campanii de CSR, acestea fiind un instrument de management proactiv, respectiv o armă redutabilă în consolidarea poziției pe piată. Chiar dacă nu se poate da o dimensiune reală a asumării conceptului de responsabilitate socială ca garanţie a succesului afacerilor unei companii, trebuie conştientizat faptul că nu este doar un instrument de maximizare a valorii prin construcţie de imagine, ci un element esenţial al succesului pe termen lung, în conexiune directă cu performanţele sociale şi de mediu ale comunităţii. Am ales această temă întrucât considerăm că este de actualitate, în continuă dezvoltare şi implicarea în proiecte de CSR, este o strategie benefică pentru orice tip de companie. Succesul strategiei de responsabilitate socială corporatistă constă în găsirea unui punct de echilibru între conştientizarea problemelor societăţii, nevoile diverselor grupuri ţintă şi capacitatea materială, financiară şi managerială a organizaţiilor. Am ales să analizăm grupul CEZ România, deoarece este o prezenţă activă în acest domeniu şi prin proiectele sale acoperă o varietate de arii de interes în accord cu nevoile comunităţii.

Results (English) 1:

The present work intends to highlight the significance and benefits of corporate social responsibility (CSR) at the level of companies. Currently the vast majority of companies choose to engage in CSR campaigns, that being a proactive management tool, and a formidable weapon in strengthening the position on the market. Even if you can't give a real dimension to espouse the concept of social responsibility as a guarantee of the success of a company's Affairs, should be aware that it is not only a tool to maximize the value of design, but also an essential element of success in the long term, in connection with environmental and social performance of the community. I chose this subject whereas I consider it topical, in continuous development and involvement in CSR projects, is a beneficial strategy for any type of company. The success of the company's corporate social responsibility strategy consists in finding a point of balance between awareness of the problems of society, the needs of various target groups and material capacity, financial and managerial organizations. We have chosen to analyze the CEZ group Romania because it is an active presence in the field and through its projects cover a variety of areas of interest in accord with the needs of the community.

Results (English) 2:

This paper aims to highlight the significance and benefits of corporate social responsibility (CSR) in companies. Currently the vast majority of companies choose to engage in CSR campaigns, which is a proactive management tool, namely a formidable weapon in strengthening market position. Even if you can not give a real dimension of assuming social responsibility concept as a guarantee of success, a company must be aware that it is not just a tool to maximize value by building image, but an essential element of long-term success in direct connection with social and environmental performance of the community. I chose this topic because we think it is current, evolving and involvement in CSR projects, is a beneficial strategy for any company. Corporate social responsibility strategy success lies in finding a balance between awareness of society, and capacity needs of different target groups material, financial and managerial organizations. We chose to look at CEZ Romania because it is an active presence in this area and its projects cover a variety of areas of interest to the user community needs.

Results (English) 3:

the present paper aims to highlight the significance and benefits of corporate social responsibility (csr) at company level. currently the vast majority of companies choose to engage in campaigns of csr, this being a proactive management tool, i.e. a formidable weapon in strengthening market position. even if you can't give a real dimension of the concept of social responsibility as a guarantee of success of a company, i have realized that it is not just a tool for maximizing the value design of image, but an essential element of long-term success in direct connection with social and environmental performance of the community. i chose this subject as we consider is topical, in continuous development and involvement in projects of csr, this strategy is beneficial for any type of company. the success of the strategy of corporate social responsibility consists in finding a balance point between awareness of society, the needs of the various target groups and physical capacity, financial and managerial organizations. we chose to analyze the group ask romania, because it's an active presence in this area through its projects cover a variety of areas of interest in accord with the needs of the community.